For individuals who speak English as a second language, grocery shopping can often feel confusing and frustrating, so how can packaging be redesigned to make the experience more intuitive and accessible? This project explores the opportunity to reduce language barriers and create a more inclusive shopping experience.
The solution uses bold, simple layouts supported by clear visual cues such as colour and imagery. By prioritizing clarity over complexity, the packaging becomes easier to understand at a glance, helping shoppers navigate products with confidence, regardless of language proficiency.
