St. Giles Orchestra is a community ensemble of professional and semi-professional musicians performing in the intimate setting of St. Giles Presbyterian Church, but how can their identity feel more approachable and inviting to a wider audience? This project explores the opportunity to reduce intimidation and make the experience feel more accessible to newcomers.
The 2025–26 season focuses on creating a welcoming, less daunting experience through design. By softening the visual language and emphasizing warmth and approachability, the identity invites audiences to position the orchestra as both high-quality and inclusive.
